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PR & Communications

Give your business a clear story and a plan for sharing it. We develop messaging, press materials, and targeted media outreach to support announcements, launches, events, and opportunities to share your expertise.

PR & Communications

What's included

Your story, clearly communicated.

  • PR strategy & communications planning
  • Brand messaging & story development
  • Press releases & media materials
  • Media research & targeted outreach
  • Launch & event publicity
  • Interview preparation & talking points
  • Executive messaging & thought leadership
  • Coordination with internal teams & PR partners

How it works

From your story to the right audience.

  • Understand: We learn about your business, audience, goals, and the news or expertise you want to share.
  • Shape the story: We develop the key messages, story angles, and press materials around your objectives.
  • Plan & reach out: We identify relevant media contacts and opportunities, coordinate timing, and manage the agreed outreach.
  • Follow through: We coordinate responses and interview opportunities, track coverage, and refine the approach based on feedback.

Related work

Montclair Hospitality Group

A past PR collaboration with Berk Communications supporting Montclair Hospitality Group, complemented by GetRANKD’s social media, influencer, and event strategy.

Read the case study
Montclair Hospitality Group: Connecting PR, Social & Experiences
Montclair Hospitality Group · 2025

Montclair Hospitality Group

Social media, influencer, event, and collaboration strategy for a hospitality portfolio, including initiatives connected to the US Open and Desert Smash.

FAQ

PR & Communications FAQs

What types of projects can you support?

We support business announcements, launches, events, brand storytelling, and opportunities to share your team's expertise. Each engagement is tailored to your goals.

Do you guarantee media coverage?

No. Editorial coverage is determined by each outlet. We develop relevant story angles and targeted outreach, but cannot guarantee placements.

Do you write press releases and other media materials?

Yes. We can develop press releases, brand backgrounders, talking points, and other materials included in your scope.

Can you work with our existing PR agency or internal team?

Yes. We can collaborate with your team or agency to align messaging, coordinate activity, and support specific projects.

Do you take on one-off projects or ongoing work?

Both. We can support a specific announcement, launch, or event, or develop an ongoing PR and communications program.

Will we approve messaging before outreach?

Yes. We agree on key messages, materials, and an approval process before beginning outreach on your behalf.

Book a Call

Ready to get started?

Tell your story to the people who shape how your business is seen.