Nest Group NYC: A Website Built Around the Business

A website redesign that brought Nest's services, project work, and target markets into a clearer, more cohesive online presence.

Construction & Renovation Websites, SEO & Digital Ads Strategy & Full-Service Marketing Email, Copy & Content Marketing

The challenge

Nest Group NYC needed a website that better communicated its capabilities and helped prospective clients find information relevant to their projects. The opportunity extended beyond updating the appearance: the site needed a clearer structure, more focused service content, and a stronger presentation of the business.

What we did

The approach.

GetRANKD led the redesign strategy, proposing a new layout, look, and feel for Nest's website. We organized the site around the company's services and target markets, creating a clearer path for visitors to understand what Nest offers and explore its work.

We developed dedicated service and market pages to give prospective clients more relevant information. The content and navigation were planned together, connecting the company's capabilities with the needs of different project audiences.

Working with the website developer, we guided the creative direction and coordinated the redesign, with particular attention to the mobile experience and how visitors move through the site.

Website review and redesign planning
Site structure and navigation development
Visual direction and layout planning
Dedicated service and target-market pages
Website content development and organization
Mobile experience planning
Developer coordination and design review

The results

The redesign established a clearer website structure and a cohesive visual direction for Nest Group NYC. Dedicated service and market pages gave the business more space to explain its capabilities, while the revised navigation connected visitors with relevant information and project work.

The project created a foundation for future content development, search optimization, and digital marketing.

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