Alpha Xi Delta: From Concept to Completion

A vintage Americana recruitment campaign, carried from mood board to finished shoot.

Florida Atlantic University, Boca Raton, Florida Content Creation Social Media & Influencer Marketing Branding & Design

Alpha Xi Delta: From Concept to Completion

The challenge

Create a cohesive recruitment campaign that reflects the chapter's personality and gives potential new members a genuine glimpse of its sisterhood.

What we did

The approach.

Working alongside the chapter president, we developed a vision inspired by vintage Americana, old money summers, and timeless Ralph Lauren campaigns. The direction brought together classic styling, nostalgic details, and a summer atmosphere, with the chapter's members at the center.

We translated the creative direction into a coordinated shoot, selecting locations, props, outfits, and shots to support the concept. Collaboration with chapter leadership shaped the planning and connected the creative direction with how the chapter wanted to present itself during recruitment.

Campaign concept development
Mood board and visual direction
Collaborative planning with the chapter president
Location, prop, and wardrobe planning
Photography and creative direction

The results

The final photography gave the chapter a cohesive collection of recruitment imagery, carrying the original concept through styling, setting, and composition.

Mood board

Final campaign photography

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